Mohammed
Alfaran
Director of Marketing & Strategic Partnerships
Building experiences that elevate brands, strengthen visibility, and deliver measurable business outcomes across technology consulting, digital transformation, and hospitality sectors.
Executive Profile
Director of Marketing and Strategic Partnerships with over eight years of progressive experience across technology consulting, IT services, digital platforms, hospitality, tourism, and entertainment sectors in Saudi Arabia and Australia.
Recognized for building strong market presence, driving commercial growth, and establishing high-value partnerships that translate strategy into measurable business outcomes.
Brings a hybrid leadership profile that combines marketing leadership, technology consultancy enablement, and sector-specific market knowledge. Proven ability to position IT and digital transformation firms through integrated marketing strategies, partner ecosystems, and structured go-to-market approaches aligned with Vision 2030.
Top Marketing Leader 2025
Marketing Strategy & Innovation Summit & Awards
Top Marketing Leader 2025
Marketing Strategy & Innovation Summit & Awards
Recognized for excellence in marketing leadership, strategic innovation, and driving measurable business outcomes in the technology consulting sector. This award acknowledges outstanding contributions to brand positioning, partnership development, and market growth aligned with Saudi Vision 2030.
Professional Experience
Director of Marketing & Strategic Partnerships
Ejada System Company
Leading marketing and strategic partnerships for a leading IT services and technology consultancy firm. Responsible for defining and executing enterprise marketing strategy aligned with commercial growth objectives and Vision 2030 priorities.
Operations & Commercial Lead
Comeanddo – Saudi Aramco Projects
Led operational and commercial coordination for large-scale, regulated programs within a highly structured environment. Supported service positioning, stakeholder engagement, and vendor coordination.
Strategy & Performance Manager
National Talents Company
Strategy-focused role supporting organizational performance, operational improvement, and technology-enabled efficiency initiatives. Led the development of performance frameworks and KPIs.
Project & Commercial Manager
Zamzam.com & Kizan Tourism
Managed commercial initiatives and project coordination for a digital tourism platform. Supported marketing initiatives, platform growth strategies, and commercial partnerships.
Marketing & Partnerships Manager
Yellow Sky Design Pty Ltd
Managerial responsibility for marketing strategy, brand positioning, and partnership development across hospitality, tourism, and destination projects.
Senior Specialist – Marketing & Commercial
Yellow Sky Design Pty Ltd
Senior specialist role within a multidisciplinary consultancy operating across hospitality, tourism, and mixed-use developments. Supported marketing strategy and brand development.
Director-Level Expertise
Marketing Leadership
- •B2B & Enterprise Marketing Strategy
- •Brand Positioning for IT & Consulting
- •Integrated Marketing Communications
- •Go-to-Market Strategy
Strategic Partnerships
- •Technology & Consulting Alliances
- •Government Engagement
- •Commercial Negotiation
- •Partner Governance
Technology Enablement
- •IT & Digital Transformation
- •AI, Cloud & Enterprise Solutions
- •Consulting Services Packaging
- •Vendor Coordination
Commercial Growth
- •Revenue-Driven Strategy
- •Market Entry & Expansion
- •Client Acquisition
- •Stakeholder Management
Key Achievements
Consistently delivering high-impact results across events, partnerships, and strategic initiatives. Recognized for building strong market presence and driving measurable business outcomes.
Education & Certifications
Education
Master of Business Administration (MBA)
OngoingMarketing
Australian Institute of Business
Strategic marketing management, consumer behavior analysis, and data-driven decision-making in competitive business environments.
Bachelor's Degree
CompletedEvents & Tourism Management
University of South Australia
Tourism industry operations, destination marketing, and large-scale event management.
Professional Certifications
Let's Connect
I'm always open to discussing new opportunities, partnerships, and ways to create impactful experiences together.